Things You Should Know If Your Company Wants
To Produce A Video

Will you need professional talent?

Using professional talent is often essential to provide a polished program “look.” Unless organization staff are comfortable with performing in front of a camera, they should not be used. Professional actors have practice memorizing lines, hitting marks, and delivering consistent performances. Unprofessional acting can hinder the flow of production, distract from the program message, and may provide an element of humor where none is intended.

What do you want to achieve with this video?
How much do you plan to spend?
Who is the target audience?
Who will write the script?
Will you need professional talent?
What locations are you going to need?
Do you want “package price” or “piecemeal”?
Final Points